Visa Signature | Chase - Fandango

Every summer, in partnership with Fandango and the most important film studios in the business, Visa Signature offered a free movie ticket to all its cardholders on Fridays. For consumers, this was more than a free ticket, but an opportunity to escape their busy schedules and spend time with family and friends. During 2015, Gustavo partnered with Chase Sapphire to bring this unique benefit to all its cardholders, helping drive card usage and top of mind awareness. A series of digital films were developed to support this campaign and distributed via social and digital media. Extensive direct to cardholder communication was also used to drive cardholder participation and communicate the message that "movies are better together."

Visa Signature | Wells Fargo - Clear

People love to travel, but they dread the airport experience. It is unexpected; lines at security are unpredictable and stressful. Visa Signature cardholders wanted to be more in control of their time, so they can spend it where it matters; with their love ones. Visa Signature partnered with Wells Fargo and Clear to offer their cardholders expedite security access at the airport, making this part of the travel experience more predictable. Working with MRY New York, Gustavo commissioned short stories to independent directors (all shot on iPhones) to tell consumers that with Visa Signature and Clear they now have time to linger a little longer before they go. Stories were edited in short and long form videos and distributed across social and digital channels.

Visa Signature | US Bank - Luxury Hotel Collection

The Visa Signature Luxury Hotel Collection is composed of some of the world's most intriguing and prestigious properties, including brands like Peninsula, Park Hyatt, and Shangri-La. This hand-selected portfolio, developed for Visa Signature cardholders, is appraised regularly. All properties, from boutique gems to world famous hotels, provide a premium collection of benefits specially designed to offer an unparalleled experience. During this program, US Bank Visa Signature cardholders had access to a collection of unique benefits at selected hotels. We partnered with the New York Times' Brand Studio to develop short videos to help consumers explore key cities as a local. All videos drove to the Visa Luxury Collection website, encouraging consumers to explore the collection and plan their next vacation.