Brand awareness, consideration and customer acquisition
While at BBDO, Gustavo served as the cross-agency lead for Wells Fargo’s Wealth & Investment Management and Wholesale Banking divisions. As the team lead, he was responsible for ensuring the creation of fully integrated marketing campaigns across BBDO (lead creative agency), Organic (WF’s digital agency), OMD (WF’s media agency) and WF’s in-house agency (IHA). During this time, Gustavo led the creation of multidisciplinary campaigns for both divisions across video, print, digital, programmatic, native and mobile advertising.
Wealth & Investment Management Umbrella campaign
Integrated campaign with the objective of driving awareness and consideration of Wells Fargo’s Wealth & Investment Management services.
Intuitive Investor Launch
Full funnel integrated campaign to introduce Wells Fargo’s first robo investment solution, Intuitive Investor. Campaign efforts included digital, social, video, programmatic media, website and DTC. Marketing efforts drove 70% of total new accounts and assets under management (AUM), compared to a target of 50%.
Wholesale Banking - Tech Vertical
Marketing campaign designed to drive awareness and consideration of Wells Fargo’s B2B services for the Tech Industry vertical, targeting C-Suite executives and mid-size companies looking to grow and expand their services.