Gustavo E Perez

Visa Signature | US Bank

The Visa Signature Luxury Hotel Collection offers all Visa Signature cardholders a VIP experience at over 900 hotels around the world. Visa Signature guests received a group of premium benefits to make their stay more gratifying.

We partnered with US Bank to offer their cardholders an additional and exclusive food and beverage benefit at their preferred destinations. All premium benefits were communicated to US Bank cardholders across social, digital and below-the-line channels. A dedicated website was developed to show cardholders the breath of locations they could have access to.

In addition to these efforts; we worked with T Brand Studio, New York Times, to develop a series of insightful digital films, to expose consumers with the little gems they can find when traveling to a Visa Signature Hotel Collection site. Films were hosted on a dedicate page of New York Times and short form versions were distributed across social and digital channels with companion banners driving people to the Visa Signature Luxury Hotel Collection website.