Gustavo E Perez

Visa Signature | Wells Fargo

Visa Signature and Clear offered Wells Fargo cardholders expedite access through security lines at the airport, making this part of their travel experience more predictable. 

Expedite access at the airport meant more time for our consumers to spend before they traveled. Time too spend doing those things that matter to them. 

A series of digital films were commissioned to a group of independent directors, to demonstrate how important this extra time was. Films were created in long form and distributed across social channels. Viewers of these stories were then retargeted with short form :30 versions of the films and directed to a co-branded Visa Signature | Wells Fargo site where cardholders signed up for a Clear membership. If consumers did not own a Wells Fargo card, they were directed to the general Visa Signature | Clear site to get their membership. Targeted out-of-home messages were placed at or nearby security areas at participant airports, to remind consumers they could also enjoy this extra time.