Gustavo E Perez
Through out his career, Gustavo has developed and nurtured a passion for driving creative excellence. He has worked with some of the most recognized brands in the world at PepsiCo, P&G and Visa, and collaborated with highly regarded advertising, digital and media agencies in the industry, to create superior campaigns.
Gustavo is a firm believer that effective creative is born from strong consumer insights and deep emotional connections. He brings extensive marketing experience that expands different geographies, categories and consumer segments. From the most recent integrated marketing efforts for Visa’s Rio 2016 Olympic campaign across TV, social and digital; to the 260-feet spectacular Super Bowl 50 digital installation. From the relaunch of Visa Signature across own and paid channels; to the transformation of Sierra Mist into a multicultural inspired brand. From leading all multicultural communications and events for PepsiCo Beverages in the US; to the launch of Pepsi’s brand positioning “Ask for more” in Latin America, Gustavo has used an extensive gamut of tools to ensure effective delivery of campaign messages.
His career has been a history of collaboration and team building efforts. Gustavo thrives when working with highly motivated and creative people. From his teams at Visa, PepsiCo and P&G to all his agency partners across the globe, Gustavo has been able to foster strong partnerships and friendships. He recognizes brand building is a team effort, and everyone brings something unique to the table. Gustavo's role throughout his career has been to motivate, influence and drive superior work by demonstrating his commitment and passion to the business and consumer.
As a brand builder, Gustavo has constantly reinvented himself to master the new and most efficient ways to engage with consumers through superior creative, storytelling and experiences.
US Citizen, born in Madrid and raised in Venezuela. Gustavo currently resides in San Francisco CA. He is the father of two boys and, during his free time, Gustavo enjoys his passion for photography, travel and music.
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