Gustavo E Perez

WF’s Wholesale Banking - Tech Industry Vertical

Marketing campaign designed to drive awareness and consideration of Wells Fargo’s B2B services for the Tech Industry vertical, targeting C-Suite executives and mid-size companies looking to grow and expand their business.

Wells Fargo’s proposition to the Tech audience was: “We help scale and grow clients across the spectrum of the tech industry every single day. This broader point of view gives us a 360-degree  perspective into your business; because we understand what you accomplished to get where you are today and we know what you need to do to scale from this point on - it is that broader, more intuitive perspective that makes us better suited to serve all of our tech clients.”

Integrated campaign included the creation of a dedicated landing page and content hub with thought leadership articles for the industry, as well as a variety of online and offline touch points. These included OOH, experiential, digital, native, social, search, Industry events & Custom Partnerships (Money 2020, WSJ DLive), and owned-channels activation.