Visa Rio 2016 - United

Missy Franklin, four-time Olympic Gold medalist (USA, Swimming) rides shotgun while Ashton Eaton, Olympic Gold medal winning decathlete (USA), delivers his daily affirmations from the driver’s seat in a collaboration by Visa and United Airlines. During the film, Franklin decides to change course and purchase a United Airlines ticket using Visa Checkout. She finds she can get away fast but she can’t get away from the affirmations fast enough as she finds herself seated between two more Team Visa athletes repeating their Olympic Games mantras—Ibtihaj Muhammad (USA, Fencing), the first U.S. athlete to compete in a hijab at the Olympic Games, and Carli Lloyd, 2015 FIFA Women’s World Cup winner.  

The new campaign reminds us, along the way, of Visa's dedication to acceptance, partnership and innovation, and just how easy it is to pay with Visa on any journey anywhere.

BBDO, New York. Directed by Kenny Herzog