Gustavo E Perez

Sierra Mist - Multicultural inspired

Efren Ramirez, better known to us as Pedro from Napoleon Dynamite, appears in a new series of ads for Sierra Mist's "Refresh Your Mind" campaign, aimed at multicultural consumers. The first being named "Wedding Girl" followed by "Mannequin Man" and an online spot, "The Whiner," which was posted at the Sierra Mist dedicated site, RefreshYourMind.com. The campaign was produced by Dieste.