Super Bowl 50 - Digital Skyline Projections

As football fans and million of visitors came to San Francisco during SB50, Visa greeted them with an experience that captures the beauty, innovation and competitive spirit that defines the city. The Visa Digital Skyline Projections - a multi-screen digital installation featuring football iconography and historic San Francisco Landmarks, scaling more than 260 feet high on the façade of Visa's One Market headquarters building in the heart of Super Bowl City. The live projections were designed in collaboration with Obscura Digital, which is best known for projecting iconic images on landmark structures like the Vatican and the Empire State Building.

Produced by Obscura Digital