Gustavo E Perez

Sierra Mist - On The Bubble News

Sierra Mist target consumer is the animation generation – they grew up with the format, and animation is consistently among the top television shows they watch. They are also voracious consumers of topical, entertainment news. 

‘On the Bubble News’ – an animated news show that combines both formats into one unique package. The show is about an Internet newscast (32 episodes at onthebubblenews.com) that is falling apart and barely makes it on the air each week.  Why?  Because the team is a group of tech-savvy kids who produce the show out of Middle Town Community College (a small town somewhere in America).  It is something they decided to do on their own, and the result is a fresh and funny take on the news. 

A unique creative team was assembled around ‘On the Bubble’ featuring Adam de la Peña, who produced Code Monkeys for G4, and had written for Jimmy Kimmel, the Man Show, and animation studio Worldwide Biggies, alongside a multicultural cast of voice talent.