Gustavo E Perez

Visa Rio 2016 - Carpool

This film melds a diverse roster of more than 20 members of Team Visa - a group of Visa sponsored world-class Olympic and Paralympic hopefuls that share Visa’s values of acceptance, partnership and innovation. The campaign features more athletes, more ways to pay, more geographies and more marketing channels than any other Olympic Games campaign in Visa’s 30-year sponsorship of the Olympic Movement. The film follows these athletes as they join a fun and light-hearted carpool to the Rio 2016 Olympic Games, leveraging payment innovations to make purchases on route, using technologies such as Visa Checkout, Samsung Pay and chip cards, among others.