Gustavo's experience expands different geographies, categories and consumer segments. He is a true collaborator with a passion for driving creative excellence.

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brand building

From leading superior integrated marketing campaigns to activating some of the biggest sponsorship properties in the planet, Gustavo has partnered with recognized advertising, digital and media agencies, to drive and enhance equity and adoption of world-class brands at companies like PepsiCo, Wells Fargo and Visa.

co-marketing

Gustavo has extensive co-marketing experience across tv, digital, social and grassroots events. He has partnered with global merchants, financial institutions, media and entertainment companies in the US. 

cross-cultural

From leading all multicultural communications for PepsiCola North America, to repositioning Visa Signature in the US, and building brands in Latin America, Gustavo insightfully navigates cross-cultural boundaries, markets, and consumer patterns.